«Man Meets Machine»: Rules for Thriving in New world of Advertising

«Software is eating the world» as famous tech entrepreneur and Venture Capitalist Marc Andreessen has said. No where have we seen this happen more in the last decade than the media and advertising world.

Major changes have occurred in marketing industry: RTB, SSP, Programmatic Buying, Ad Exchanges, Ad Automation are common and confusing terms we are hearing.

The question is how did this happen and how do we marketing practitioners deal with this. This presentation will discuss this and share some lessons from Silicon Valley on how to adapt to this new world.