Turning Your Marketing Data Into Revenue Through Technology

According to Gartner, by 2017 the CMO will be spending more on technology than the CIO. This creates a need for marketers to better understand the technological ecosystem and how different marketing technologies can work together to drive revenue. In this session Marc Hoeft from Marin Software will discuss: Key components in a marketing technology stack you need to turn your marketing data into revenue

Benefits of having an optimisation layer like Marin Software in your marketing technology stack to maximise revenue

How tools like Marin can introduce audience and demographic data into your search marketing optimisation to ensure you target those consumers who are most likely to convert

How contextual data, such as weather, stock market fluctuations and brand ad campaign schedules, can be integrated into online advertising optimisation.