Getting Personal in Digital Marketing

“For both marketers and consumers, complexity is one of the main challenges of the digital experience. The status quo isn’t working despite the move towards programmatic buying and data targeted messaging. “Digital marketing continues to struggle to measure the right things, and thus struggles to innovate. Every data and analytics system on the market today measures clicks and visits to try to understand people. But measuring what someone does won’t tell you who they are, or what they will do in the future. “We do our best to help companies to understand who their online customers really are, and see and speak to them as people, not as metrics. “During this session VisualDNA will outline its innovative approach to many of the questions digital marketers are struggling to answer online and how, by understanding the person, marketers can cut through channel and device complexity.”